How does the Google Maps traffic overlay work so well? In a word, crowdsourcing. Huh? Here's how it works. When your GPS-enabled cell phone is turned on and location services enabled, the phone sends anonymous data to Google regarding the position of your phone. It is possible to determine the speed at which your cell phone is moving based upon the change in position of the phone as time passes. Now imagine that the position of your cell phone, as well as the positions of lots of other cell phones, happens to be co-located with a highway, and there you have it in a nutshell -- crowdsourced traffic information that can be used to display on a map both the volume of traffic and the speed at which it's moving. Very cool!
Related Resources:
- Google Maps Help
- Google Maps Help - Traffic
- Google Maps Help - Availability of real-time traffic
- Official Google Blog - The bright side of sitting in traffic: Crowdsourcing road congestion data
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